Today’s online customer is looking for two things– speed and convenience. Customers aren’t looking for windshield replacements because it’s a fun way to pass the time– replacing auto glass is a need they have to meet as quickly and, hopefully, as painlessly as possible. As a result, many customers turn to the Internet as a quick, easy way to find a windshield replacement. Think about it. Why would a customer spend an hour calling random companies out of the yellow pages when they can research companies and do price shopping at the same time?
Three quotes are better than one. Many companies have instant quote generators on their websites in attempts to capitalize on the online customer. They’ve learned from our example. But putting a quote generator on your homepage alone isn’t enough. It’s like building a shop and not having any roads leading there, how is anyone going to find it? What we’ve found from literally thousands of hours of research is that comparison is the key. It’s not enough to offer one instant windshield quote, customers will still call elsewhere to compare. That’s why we offer three quotes for every Glass.net service area– it provides the opportunity for “one stop windshield shopping.”
Glass.net isn’t only beneficial to customers, but our auto glass shops as well. The huge advantage we provide our auto glass shops is that, unlike TV commercials or print ads, the advertisement on Glass.net is interactive, for both the customer and company. The customer gets a specialized quote (for any piece of glass on their auto: windows, windshields, etc.) and the auto glass shop gets the opportunity to modify the features and pricing that are displayed to the customers– as often as they want. It opens the door for immediate improvement in leads. One of our auto glass shops went from 3-4 jobs a week in an area to 4-5 jobs a day after signing up with us.
